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Digital Marketing Manager

Location: Chicago, IL, United States

Job Function: Marketing and Communications

Req Number: 418

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Description

 

We are a global leader in food & beverage ingredients. Pioneers at heart, we operate at the forefront of consumer trends to provide food & beverage manufacturers with products and ingredients that will delight their consumers. Making a positive impact on people and planet is all part of the delight. With a deep-rooted presence in the countries where our ingredients are grown, we are closer to farmers, enabling better quality, and more reliable, traceable and transparent supply. Supplying products and ingredients at scale is just the start. We add value through our unique, complementary portfolio of natural, delicious and nutritious products. With our fresh thinking, we help our customers unleash the sensory and functional attributes of cocoa, coffee, dairy, nuts and spices so they can create naturally good food & beverage products that meet consumer expectations. And whoever we’re with, whatever we’re doing, we always make it real.

 

Position Summary

 

As a key member of the shared service marketing team, the Digital Marketing Manager will be responsible for planning, implementing, and monitoring marketing efforts that promote ofi’s B2B digital business, as well as all ofi digital properties.  To be successful, this team member will need to possess a strong degree of organization, prioritization skills and an ability to understand the business, vision and goals, as well as the organizational culture. As a member of the marketing team, this will require a strong communicator, highly organized, able to handle multiple and competing priorities while maintaining a positive and solution-oriented attitude. As a key member of the digital team, the Digital Marketing Manager will play a major role in providing marketing guidance and activation within the digital space.

 

Position Responsibilities

 

          Manage all external marketing campaigns (email distributions, web updates, etc.)

          Strong understanding and command of lead generation initiatives, online/social media, search engine marketing, SEO, retargeting, social media, email, etc.

          Track marketing campaigns to evaluate results and provide recommendations for future marketing activities

          Keyword identification and prioritization

          Clear understanding of how digital KPIs connect to identified business objectives.

          Experience managing digital media campaigns and vendors/partnerships (i.e., Facebook, Google)

          Experience in managing client relationships and/or expectations

          Ability to push boundaries, try new and innovative ways of thinking about and doing things, grow new  lead generation marketing channels

          Plans, executes, and measures experiments and optimization tests

          Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

          Participate in strategic discussions and provide creative solutions

          Coordinate agency support

          Requires the ability to work autonomously, proactively updating key management on progress and potential issues with projects

          Knowledgeable on the latest trends and emerging technologies with regards to digital marketing, B2B ecommerce, SEO, analytics, mobile and social media

          Work with team to brainstorm new and innovative growth strategies

          Perform other duties as assigned.

 

Position Requirements

          Bachelor of Science degree in Marketing, Business or related field is required

          Minimum of 5 (Five) years relevant experience required; Agency experience is a plus

          Comfortable working in a fast-paced, growth-oriented mindset

          Knowledge of, and experience in platforms and tools such as Pardot, Salesforce, HubSpot, Hotjar, Google Analytics, BrightEdge, SEMrush, Google Search Console, Google Optimize

          Social media management experience a plus

          Highly detail-oriented, organized and analytical

          Project management experience

          Knowledge of SEO best practices

          Interpersonal skills – work well with others, communicate effectively with those around you

          Excellent oral and written communication skills

          Self-motivated and customer-focused

          Proficiency with MS Word, Teams, PowerPoint, Excel, & Outlook

          Ability to confidently handle multiple projects simultaneously and under deadlines

 

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

 

Olam provides equality of opportunity for all persons with respect to hiring without discrimination on the grounds of race, color, religion, national origin, sex, pregnancy, age, disability, veteran status, or sexual orientation. All employment will be decided on the basis of qualifications, merit and business need. If you need assistance or an accommodation due to a disability, you may contact us for support at: [email protected]

 

At Olam, we celebrate our diversity. Olam Americas Inc. is proud to be an equal opportunity workplace.

 

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